The Clix Group is not your typical search engine optimization company. We don’t spit out technical nonsense, offer one-time SEO packages, or lull you into thinking that SEO is the picture perfect solution to all of your marketing needs.

What we do at The Clix Group is form a marketing partnership with you. We understand that SEO is an effective marketing strategy, all while being an unpredictable one. However, we aren’t naive enough to tell you that you’ll be on the first page of Google in two days because you paid us $100 for a seminar or $500 for 500 backlinks. No, we don’t do those either.

That being said, we are very good at what we do. The Clix Group is composed of a tight-knit team of professional men and women who care about your business just as much as you do. Why? Your business is our business. We want to influence the success of your company on a month-to-month basis, and we will work our tails off to accomplish just that.

So, does this mean we are a bunch of nice people who hope for the best? Absolutely not! We at The Clix Group are nice people, but we are competitive, focused and determined. We know that the driving force behind an investment in our SEO is result-oriented, and our track record proves that we don’t mess around.

We utilize industry-leading SEO techniques, all while adapting to new ones by staying on top of search engine news and technology. We go to sleep each night knowing that our clients have received everything we’ve got when it comes to our SEO preparation, on-page SEO and off-page SEO.

SEO Preparation

SEO preparation is the process in which we do research and analysis of your site. By applying a SWOT (strength, weaknesses, opportunities and threats) analysis to your site’s current state, we are able to construct a personalized SEO campaign that is completely the opposite of “cookie cutter”. No SEO campaign should be the same!

Prep-work includes but is not limited to:

• Site Audit (basically, how SEO friendly is your primary domain right now?)
• Keyword / market research
• Competitor Analysis

On-Page SEO

Following prep-work, our expert SEO professionals with noteworthy experience in web design and maintenance will optimize your site by editing specific components of your site’s backend content and structure (this part of SEO is a bit technical by nature). We believe that nothing is worse than having someone who doesn’t know what they’re doing optimize your site’s coding, right?

On-page SEO techniques include but are not limited to:

• Analyzing site efficiency
• Checking that internal links are working correctly
• Optimizing Title Tags and Meta Descriptions
• Optimizing the URL structure (when possible)
• Inserting strong, italic and underlined tags to keywords in content (when appropriate – we don’t spam your site)
• H Tags Optimization (when appropriate)
• Creating or updating your website’s XML Sitemap
• Fixing Canonical Issues
• Creating efficient internal Link navigation
• Image & Hyperlink Optimization (Alt tags, Anchor Text and Titles)
• Microformatting
• Inserting Robots.txt
• Google Analytics Installation

Off-Page

There are so many different techniques out there when it comes to off-page SEO. We abide by white hat principles. We do not partake in polluting the internet with links here and there. Simply, we will execute on delicate but intricate blogging strategies, bookmarking strategies and utilize innovative ideas suggested by our creative team.